Definition of Search Engine Optimization (SEO)

Definition of Search Engine Optimization (SEO)

You may be wondering what is seo or search engine optimization and what process does it includes and how it can make a positive or negative impact on your business well today I will tell you the exact definition of seo and explain what it is and how it can be very important to your business whether you are running a website, e-commerce store or you are a seller on Amazon and eBay.


 

Definition of Search Engine Optimization (SEO)

 

SEO stands from SEARCH ENGINE OPTIMIZATION “It consist of simple steps you take to make your website, e-commerce store or Amazon/eBay shop more attractive to search engines to get more free, organic, natural and non paid traffic, in simple words visitors who can become customers, from search engine results page.”

 

Most of the major search engine giants like Google, Bing , Yahoo, Yandex, DuckDuckGo, Baidu etc present search results in page formats. First they determine your website content value and relevancy to the term or phrases users are searching for then decide and show your website on a certain page and rank like 1, 2, and 3 on that specific keyword or phrase search result page.

 

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Search Engine Optimization (SEO) Explanation

 

Let’s start with a quick example like you wanted to watch latest trailer of upcoming marvel movie and went to YouTube and searched for latest marvel movie trailer. YouTube magically showed a list of related videos and channels.

 

Have you ever imagined how magically these websites know exactly the answers you searched for?

Here in this example “YouTube” acted as a search engine. “Latest marvel movie trailer” is the specific keyword and result pages showed videos and channels who optimized their videos and channels to attract visitors who are searching for that exact keyword.  Just for your knowledge YouTube is the 2nd largest search engine right after Google.

Every search engine has an algorithm designed for testing your website and selecting a rank for it. Google Algorithm includes RankBrain, Pigeon, Panda, Penguin, and Hummingbird. Google algorithms brief descriptions are as follows.

 

RankBrain: Artificial Intelligence algorithm help Google to think like a human and not like a robot.
Pigeon: Google algorithm gives favor to local domains in result pages like domain.us or domain.uk instead of domain.com.
Panda: Google algorithm determines content value and user activity your site like after visiting your site user stayed or left too early and did not found your page valuable or relevant.
Penguin:  Google algorithm check all the external links connecting back to your website.
Hummingbird:  Google algorithm determines same lookalike content, keywords or even correct spelling mistakes.

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